Press

 

 

July 9, 2020

 

Gratitude USA Launches Project Gratitude:

A National Initiative to Thank Unsung Heroes of Covid-19 Pandemic

 

Oakland, CA

Gratitude USA has created a free, downloadable Gratitude Icon to provide the means for all Americans, adults and kids alike, to express their heartfelt thanks to essential workers, the unsung heroes of the covid-19 pandemic. Their courage, sacrifice, and selflessness in this time of crisis have allowed the rest of us to stay safe while sheltering at home.

The Gratitude Icon, available in both digital and hard copy formats, can be downloaded at no cost at https://gratitudeusa.org. Digital versions are designed for sharing on social media outlets. Hard copy options come in three sizes and are designed for use on mailboxes, refuse bins, backpacks, totes, windows, and yard signs.

“I developed the idea for Project Gratitude and the Gratitude Icon after realizing how profoundly grateful I felt for essential workers,” explains Gratitude USA founder, Helene Byrne. “These everyday folks truly are the unsung heroes of the covid-19 health crisis. Their continuing self-sacrifice plays a vital role in reducing the spread of the virus and keeps the rest of our families safe. All Americans owe them a profound debt of gratitude.”

According to social scientists such as Robert Emmons, the practice of gratitude offers numerous health benefits, including a reduction in stress levels and feelings of loneliness and isolation, and an increase in feelings of optimism, empathy, and compassion for others.

Not just for adults, Project Gratitude offers kids a fantastic home-based public service activity that empowers them to make a positive impact in their local communities.

For parents, Project Gratitude provides the means to demonstrate and teach values such as self-sacrifice and caring for others, facilitates conversation starters on what their kids understand or don’t understand about current events, and creates the opening to help their kids cope with difficult emotions such as fear and uncertainty.

“We hope that Project Gratitude and the Gratitude Icon will be shared by many millions of caring people form all walks of life,” explains Byrne, “and go viral in the best sense of the word. Essential workers deserve no less.”